Once upon a time, sustainable fashion meant plain cuts, boring colours, and zero drama. You wore it to save the planet, not to make a style statement. But in 2025, fashion has evolved — and so have we. Today, sustainable fashion in India is bold, creative, and full of personality. A growing tribe of ethical clothing brands is showing us that you can wear eco-friendly clothing and still look like a total vibe.
The 80/20 Rule: Sustainability Made Simple
According to sustainability leaders like Textile Exchange and the globally trusted Higg Index, about 80% of a garment’s environmental impact comes from the fabric. That means what your outfit is made of matters more than anything else.
Here at Moon N Lotus we choose plant-based fabrics like rose petal fiber, hemp, bamboo, corn, and orange fiber — all biodegradable, breathable, and low-impact. These textiles feel luxurious while being kind to the earth.
Once the foundation is sustainable, there’s room for carefully chosen design details — the remaining 20% — that add personality without overwhelming the planet. This approach is known as the 80/20 sustainability principle, and it guides everything we make.
Rethinking Embellishment
Embellishments are often seen as unsustainable, but that depends on how they’re made and used. We see them as a chance to express beauty — mindfully.
At Moon n Lotus, every detail is intentional — balancing sustainability with craftsmanship. Our finishes include:
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AZO-Free Dyes — Free from harmful chemicals, ensuring safer fabrics for you and the planet.
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DyStar-Certified Inks — ISO 9001 approved and globally trusted for safe, low-impact coloring.
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Hand-Applied Foiling, Cutdana & Metal Sequins — Used minimally, preserving the beauty of India’s fading artisanal techniques.
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Meto Threads — Fine metallic threads, added only in subtle accents for delicate embroidery.
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Shell Buttons — Natural, durable, and eco-friendly closures.
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Gentle Care Instructions — Designed for longevity: best maintained by hand-wash, though mild machine wash is possible (with reduced lifespan).
We use these details only where they’re needed — enhancing, never overpowering — and always within the 20% threshold.
What Makes Us Certified Clean
Sustainability isn’t a buzzword — it’s verified. We follow international standards to ensure that each garment is created responsibly:
🌿 EPFC (Eco Practices & Fabric Certification) – Ensures eco-certified processes across sourcing, dyeing, tailoring, and finishing.
🌿 GOTS (Global Organic Textile Standard) – Recognized worldwide for organic textiles and ethical manufacturing.
🌿 DyStar (ISO 9001) – Guarantees safe, low-impact, and sustainable dye technology.
🌿 OEKO-TEX® Standard – Certified fabrics free from harmful substances and safe for skin.
These certifications reflect our commitment to transparency and true sustainability.
At Moon n Lotus, Sustainability Never Looked This Good
For us, fashion isn’t about trends — it’s about thoughtful choices. We design for those who want their clothes to reflect both beauty and values. Whether it’s a rose short wrap with foil accents or a bamboo shirt dress with hand embroidery, our pieces celebrate craftsmanship, sustainability, and style — equally. Because in the world of slow fashion, every choice matters — and style should never come at the planet’s expense.
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